Ever wondered how it would feel to have one of your wardrobe staples last up to 30 years? Well now you can find out with the emerging sustainable brand, Tom Cridland.

Last London Fashion Week saw the launch of the brand’s Entrepreneur’s Shirt, which is not only about its sustainable Italian cotton blend, but as the name suggests, supports entrepreneurship.

Every time someone orders an Entrepreneur’s Shirt, 10% of the sale price is donated to the charities DEKI, who help impoverished entrepreneurs in Africa, and Young Enterprise, who provide support for young aspiring British entrepreneurs.

Founded two years ago by the young entrepreneur, Tom Cridland on a £6,000 start up loan, this brand shows how possible it is to make a concept into a business.

Turning the idea of “buy less and buy better” into a sustainable brand, there’s no way anyone would pass on having their staples for as long as they can. Especially when it’s guaranteed to be repaired or replaced free of charge if there is any damage over time – now that definitely deserves a thumbs up!

Invest in a Tom Cridland 30 years lasting staple here

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